Baskin-Robbins is planning an expansion of 25 new shops in the Vancouver and Calgary markets due to a franchise development agreement signed with real estate and franchise operator, McMaster Group Holdings.
“With a sweet legacy in Canada, Baskin-Robbins remains focused on growth across the country,” says Craig Walker, senior director of international business, for the brand in Canada. “We’re delighted to work alongside Adel Ashry of McMaster Group Holdings to bring our full menu of flavours, innovation, and treats to new guests in these important markets.”
Since entering the franchise business in 1998, Ashry has developed more than 1,500 units of some of the largest chains internationally in the retail, food, and consumer product industries. The first of the 25 new Baskin-Robbins shops opened last month in Metropolis Metrotown in Burnaby, BC, and the second shop opened last week at Guildford Town Center in Surrey, BC
“I have been working in the franchise operating business in the Middle East for the past 23 years and in Canada for the past nine. In that time, I’ve become familiar with the type of brands that will resonate with Canadian consumers,” said Ashry. “I’m excited to join the Baskin-Robbins brand and lead its development in Vancouver and Calgary. My family recently relocated from Toronto and are very excited to call Vancouver our new home.”
The new locations will be designed according to Baskin-Robbins’ new ‘Moments’ design, which includes dipping cabinets, flexible and comfortable seating, and modernized digital menu boards.
“We’re designing our new shops to offer families a destination that helps them bond over a sweet frozen treat in an enjoyable, refreshing, and warm environment,” says Ashry.
These two shops also are the first Baskin-Robbins’ locations to have the new visual identity in Canada, which includes a refreshed logo, colours, and branding suite that is being rolled out over the next 18 months.
With a network of nearly 80 franchisees, Baskin-Robbins currently operates 107 shops across Ontario, BC, Quebec, and Manitoba.