Major news coffee enthusiasts and local business supporters! Nearly a year after they shared plans to expand their brand, Alberta-born coffee house, Good Earth, has announced that they have partnered with Indigo to fill several vacant in-store Starbucks locations across Canada.
Founded in Calgary, Good Earth Coffeehouse which serves ethically sourced sips, sandwiches, and baked goods, has grown from a city favorite to a Canadian force since launching in 1991 – but this is its biggest move yet.
According to a recent press release, this new partnership marks the “start of Indigo’s intention to reimagine and convert its available café spaces, with a market by market, and sometimes store by store approach, offering customers regional relevance and supporting local businesses.”
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“We’re excited to partner with Good Earth Coffeehouse to bring their elevated experience to our customers,” said Peter RuizPresident of Indigo in a statement.
“With aligned core values of quality, a commitment to sustainable practices, and bringing people together, it could not be a more natural fit. Good Earth prides itself in being a community coffeehouse with good food, and we’re thrilled to be able to offer our customers an opportunity to enjoy the space and connect with one another while they shop with us.”
It is important to clarify, however, that Good Earth will not be replacing there in-store Starbucks locations in Canada – just those that are currently vacant. Several locations will still be occupied by the world-renowned chain, giving you options on your caffeine-fueled literature hunt.
As of writing this, the following stores will see the addition of the locally beloved cafe:
- Indigo Signal Hill in Calgary, AB
- Indigo Shawnessy in Calgary, AB
- Chapters Chinook Center in Calgary, AB
- Westside Chapters in Edmonton, AB
- Chapters St. Vital Center in Winnipeg, MB
Sadly, there’s no news as to when exactly we’ll see the change, but it’ll only be a matter of time.
Until then, get hyped! This is incredibly exciting.