McDonald’s Goes Green (It’s Not McPlant or Shamrock Shake)

Usually when McDonald’s (DCM) – Get McDonald’s Corporation Report innovates it involves bacon, some sort of sauce, or a new take on a fast-food classic. The chain has been a quiet leader in the fast-food space dating back to the 1965 addition of the Filet O’ Fish to its menu.

That may not seem like a revolutionary change at the moment but at the time McDonald’s and rival Burger King (not then a Restaurant Brands International (QSR) – Get Restaurant Brands International Inc Report company) had built their menus around consistency and predictability. The choices were few — really just burgers and fries — but the execution was key.


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