Retail Council of Canada announces Grand Prix winners

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The Retail Council of Canada celebrated the winners of the 29th Canadian Grand Prix New Product Awards during a gala on June 1 at the Toronto Congress Centre.

The winners were selected from 121 finalists.

There were 26 companies that took home a Canadian Grand Prix New Product Award for products they introduced into the Canadian market in 2021. Among the winners were established and new retailers, suppliers, boutiques, and family-owned businesses from across Canada.

Multiple-category winners included: Metro Inc, Walmart Canada, Rexall Pharmacy Group Ltd, Agropur Dairy Cooperative, Von Slick’s Finishing Touch, and The Spice Tailor.

“The winners this year reflect the story of changing Canadian values. Canadians are seeking products that truly meet their needs and dietary preferences. The quality of meat and dairy alternative products is astounding and a testament that these product choices are here to stay,” he says Diane J. Brisebois, president and CEO of the Retail Council of Canada. “I am truly impressed with how tuned in product developers are becoming with the consumer’s voice. The jury’s feedback over the years is clearly being reflected in these winning new products.”

Below is the list of winners that won in specific categories for CPG and private label.

Specialty Awards

Originality & Innovation: Von Slick’s Finishing Touch – Made with Real Butter

Innovative Packaging: Zero Carbon Milk Carton, Organic Meadow

Overall Consumer Value: Fresh Market Ricotta and Spinach Ravioli, Walmart Canada

Excellence in Ethnic Products: Biryani Kit by Anjum Anand, The Spice Tailor Ltd.

All-Canadian: Agropur 6-year aged Grand Cheddar, Agropur Dairy Cooperative


CPG: NotMilk, The Not Company

Private Label: Invitation Alcohol Free Wine, Metro Inc.

Condiments & Sauces

CPG: Peace River Hot Honey, Honey Bunny Inc.

Private Label: Compliments Plant-Based Blue Cheese-Type Dressing, Sobeys Inc.

Fruit, Vegetable & Produce

Great Value Sliced ​​Kiwi

General Merchandise

Magic Moments, Carlton Cards

Frozen & Refrigerated Prepared Foods and Entrees

CPG: Plant Based Chicken Flavor Dumplings, Siwin Foods

Private Label: Irresistible Shrimp Appetizers, Metro Inc.

Shelf Stable Prepared Foods & Entrees

CPG: Biryani Kit by Anjum Anand, The Spice Tailor Ltd.

Private Label: Life Smart Instant Oatmeal, Metro Inc.

Baking Needs & Dried Bakery

CPG: Pam, Conagra Brands

Private Label: 100% Superfine Almond Flour, Walmart Canada


CPG: Sliced ​​Croissant Loaf, Bridor

Private Label: Curato Hazelnut Crostata, Longo Brothers Fruit Markets

Dairy (Milk, Yogurt, Cheese & Spreadables)

Von Slick’s Finishing Touch – Made with Real Butter

Desserts, Fresh, Refrigerated or Frozen

Ice Cream Waffle Sandwiches, Save-On-Foods

Confectionery & Shelf Stable Desserts

CPG: Realfruit Gummies, Dare Foods

Private Label: Selection Premium Truffles, Metro Inc.

Personal Care

Be Better Scented Epsom Salts, Rexall Pharmacy Group

Meat, Egg & Seafood Fresh/Refrigerated or Frozen

CPG: Ultimate Chicken Sausages, Maple Lodge Farms

Private Label: Life Smart Naturalia Frozen Fish Fillet, Metro Inc.

Deli Meats & Cheeses

CPG: Agropur 6-year aged Grand Cheddar, Agropur Dairy Cooperative

Private Label: Our Finest Red Leicester Cheese, Walmart Canada

Snacks (Savory)

CPG: Roasted Fava Beans, Three Farmers

Private Label: Nosh & Co. Everything Bagel Cashews, Rexall Pharmacy Group

Snacks (Sweet)

CPG: Nutybite, BCC Foods

Private Label: Nosh & Co. Lavender Lemon Cookies, Rexall Pharmacy Group

Pet Needs

Irresistible Biscuits, Metro Inc.

Healthcare OTC

CPG: Superfood TEA Cubes, Millennia TEA

Private Label: Be Better Meal Replacement Bar, Rexall Pharmacy Group

Household Products

CPG: Swash Laundry Detergent, Whirlpool Canada

Private Label: Great Value Disinfecting Wet Mop Cloths, Walmart Canada

Paper, Plastic Foil

Reynolds Consumer Products Canada

Appliances & Cookware

CPG: Kilne 6-Piece Steak Knife Set

Private Label: Paderno Classic Non-Stick Cast Iron Frypan, Canadian Tire

To view product images visit Retail Council of Canada Grand Prix winners online.

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