Published April 13, 2022 at 4:12 pm
We’ve seen many restaurant chains rise and fall over the past few years, but none have seen such a rapid level of growth and success quite like Pür & Simple.
The popular breakfast, brunch and lunch franchise is continuing to expand throughout Canada (with plans to break into the American market in 2023) and is looking for passionate entrepreneurs who are ready to own their own franchise and be part of a successful restaurant brand.
In Ontario, you’ll find locations in Mississauga, Oakville, Burlington, Waterloo, Woodbridge, Whitby, Etobicoke, Vaughan, St. Catharines, Ancaster and North York. Coming soon are locations in Newmarket, Guelph, Barrie, Ottawa, Aurora and London, not to mention other cities across Canada.
During the pandemic, while many restaurants struggled or were forced to close down, Pür & Simple saw steady growth. The franchise opened 17 new restaurants between January 2020 and March 2022, and now operates 26 locations throughout the country with many more under construction.
The franchise is keeping this momentum going strong with plans to operate 35 locations by the end of 2022 and 55 locations by the end of 2023.
There are several key reasons for Pür & Simple’s massive growth:
Brunch restaurants are among the most profitable in today’s food industry.
Where many other restaurants struggle or outright fail, brunch restaurants have a much easier time succeeding and turning a profit. This is due to a combination of factors: Brunch has a relatively low cost but remains in popular demand, and the brunch market is currently one of the most underserviced, so there isn’t as much competition.
Pür & Simple’s business model is recession-resistant and the entry price is affordable, maximizing investment returns for franchise owners. In fact, a majority of the brand’s growth happened over the past 2.5 years, managing to award the most franchises during the pandemic and become one of Canada’s fastest growing brands.
A purely decadent menu and authentic experience.
Pür & Simple aims to reinvent breakfast and brunch as we know it. The authentic and creative menu offers a twist on breakfast classics, must-try creative fusions, chef-inspired recipes, trendy seasonal menus that are easy to execute, and a state-of-the-art Nespresso machine for specialty coffees. The restaurant also boasts a handcrafted cocktail menu with mimosas, wine, beer and more.
Everything at Pür & Simple is perfectly instagrammable, whether it’s the aesthetically pleasing dishes or the restaurant’s charming interior. Food, drinks, and design come together to create an “affordable luxury” that’s perfect for get-togethers with friends, family and work colleagues.
A healthy work/life balance.
The responsibilities of running a busy restaurant can feel like they’re intruding into a restaurant owner’s personal life, but not with Pür & Simple. Pür & Simple restaurants open at 7 am and close at 3 pm, which allows franchise partners to be their own boss, support their family, and still have enough time left in the day for life outside of work.
Unparalleled support, training, branding and marketing.
Pür & Simple is a full turnkey franchise. Locations are easier to manage compared to most other restaurants, but to ensure that franchise owners have all the skills and knowledge they’ll need, Pür & Simple provides two weeks of training (theoretical and practical) with an additional three weeks of on-site opening training and assistance. Support is continuous and always there when franchise partners need it, ensuring they’ll never feel lost or without help while managing their business.
Franchising with Pür & Simple provides access to their proven model, experienced executive leadership team, real estate and design professionals (restaurant design, construction, and negotiations), and top-notch branding and marketing, making it super easy to secure a location, promote the restaurant, and bring in new guests.
Pur & Simple is 100% Canadian and innovative.
Pür & Simple is one of the country’s fastest growing brands at a time when it’s never been more important to support Canadian products and businesses. The franchise is fully Canadian owned, with locations in seven provinces and many more on the way. Pür & Simple is also highly innovative – the franchise is constantly staying ahead of trends, working on new features, and introducing new seasonal menus to keep the restaurant experience as fresh as their ingredients.
The proof is in the pudding: With such a fast expansion and so many new locations continuing to open, it’s easy to tell that Pür & Simple’s franchise partners are happy with the experience and willing to keep investing in a business they believe in.
Always Look at the Sunny Side® with Pur & Simple! To see how you can be a part of this fast-growing and successful brand, visit pursimple.com/franchise and follow their LinkedIn, Facebook and Instagram for the latest updates.
insauga’s Editorial Standards and Policies